Smo is the acronym for social media optimization. It means in French optimization for social media or SEO. The smo brings together different techniques for using social networks such as facebook, twitter, instagram and linkedin (which is a professional social network) in order to optimize the visibility of a site on social networks and generate traffic on the page and thus increase its notoriety.
Source https://www.nextgenglobalservices.com/blog/top-5-benefits-of-social-media-optimization-agency/
What’s a smo?
The smo has advantages as well as disadvantages. It facilitates the integration of a brand in order to make it more visible on the web and therefore to disseminate information more easily.
It’s a process that allows the site to be modernized and thus to make it a sign of openness to modernization with our highly connected generation. The work on keywords, the search for optimal positioning on all search engines the hard work on web contents, their regular production, their permanent optimization the work on backlinks, to get links from blogs and qualitative web if possible.
2020 has been a bumpy ride for Google. To end up the year, the #SEO industry was surprised to read an announcement about…
Publiée par SEO Conspiracy sur Lundi 7 décembre 2020
The smo thus includes, among other things, elements specific to SEO (optimizing the referencing of videos on youtube for example), viral marketing (use of ‘like’ buttons), content creation (facebook pages) and e-reputation management.
The term smo or expert smo can also be used in more advertising processes and then refers to the work and skills of optimizing advertising campaigns on social networks, particularly on facebook. This aspect of the smo is becoming increasingly complex with the multiplication of formats and tools offered by the facebook advertising platform and with the development of advertising offers proposed by other social networks.
The smo includes, among other things, elements specific to search engine optimization (optimizing the referencing of videos on youtube, for example), viral marketing (use of “like” buttons), content creation (facebook pages) and e-reputation management. The term smo or expert smo can also be used in more advertising processes and then refers to the work and skills of optimizing advertising campaigns on social networks, particularly on facebook.
This aspect of the smo is becoming increasingly complex with the multiplication of formats and tools offered by the facebook advertising platform and with the development of advertising offers proposed by other social networks.